Jack Li has always been passionate about fishing and enjoying the beauty of outdoor activities. So, in 2000, Jack used that passion to start the Lucky® sonar fish finder company. It was during a random holiday that Jack learned of sonar assisted fishing. He was astonished that a simple device could help anglers locate fish. “Now there’s a product that every angler deserves,”Jack thought.
Starting a business from scratch needs a tremendous amount of elbow grease and a fair bit of luck. Jack and his team spent countless days staying out well past dark on the water testing out various designs. They traveled 5,000 km a month and visited numerous waters across the land. They suffered the blistering heat of summer and the freezing nights of winter to develop the first FF1108-1 Lucky® fish finder. After three years of hard work, the Lucky® fish finder company was established as a contender in the global fish finder market.
Lucky® announced the FF718-W model shortly after that. The Lucky® company ingeniously integrated wireless technology with fish finders to provide portable and convenient devices. The days of carrying a long cable to cast the sensor were over as the wireless fish finder sensors can be cast with a fishing rod, which gives anglers more control over the water. FF718-W was successfully launched in 2004.
Further series of Lucky® brand sonars have been introduced to the market yearly. In those passing years, Lucky® sonar has grown into a fish finder brand that focuses on portable, affordable, and easy to use equipment.
In 2020, after 20 years of efforts dedicated to fish finder R&D, the Lucky® company began construction on a new manufacturing center in Jinhua City, Zhejiang province, China. The manufacturing center has a land area of more than 20000 m², and houses state of the art offices, employee centers, R&D workshops, and 24 production lines with 14 departments. The production line is now able to produce more than 500,000 fish finder units per annum.
“We will always focus on providing a quality and affordable fish finder,” said Jack. “We will never forget why we started Lucky® sonar—to provide an affordable fish finder for all anglers.”